Coca-Cola have come up with an new advertising campaign which asks some pretty heavy – but pretty interesting – questions about how we all interpret each other and how we judge those around us by how they appear. Their campaign centers around the idea of ‘removing labels’ and sees six total strangers enter a room together in absolute darkness.

The half dozen participants obviously cannot see each other, so have little choice but to get to know one another entirely by what they hear and sense. Clothes, posture, faces, make-up, physical attractiveness, tattoos – these things all impact how we react to each other. But what if the ability to see these things is taken away from us???

Check out exactly what happened when six people meet in pitch black darkness and how they react when the lights are turned up. This is pretty eye opening, this…